Vikram Singh shows you how to use website analytics to create a data-driven culture in your hotel marketing department. Analytics removes the guesswork from decision-making so you can reach your online traffic and revenue goals. Find out where your website visitors are coming from and how to improve your site to keep them coming back. Learn how to monitor and improve your SEO, PPC and mobile search campaigns. This session is a MUST for all hotel owners or managers interested in increasing their website's visibility and profitability. Attendees are guaranteed to leave this session with knowledge and action items they can implement immediately.