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Monika Zuluaga

Vice President, Membership & Marketing

401-223-1120, ext. 116

Monika@rihospitality.org

PRESS & MEDIA

79 Million Americans Will Dine Out or Order Food this Holiday Says NRA

 

Cranston, RI (November 19, 2013) – Rhode Island restaurants are busily preparing for the Thanksgiving holiday according to the RI Hospitality Association (RIHA). This Thanksgiving is expected to be one of the busiest in past years for the industry. New research from the National Restaurant Association (NRA) has found that 33 million Americans will rely on restaurants for all or part of their Thanksgiving meals this year. In addition, 46 million Americans are expected to dine out while shopping on Thanksgiving Day or Black Friday.

“This is fantastic news for the restaurant industry,” said Dale J. Venturini, President and CEO of RIHA. “This is exactly the news we want to hear this time of year and we encourage people to dine out and embrace the holiday season.”

The NRA’s consumer survey found that 15 million Americans plan to visit a restaurant for a Thanksgiving meal this year, an additional 14 million plan to order parts of their Thanksgiving meal from a restaurant to be eaten at their home or someone else’s home, and 4 million plan to order a full takeout Thanksgiving meal from a restaurant.

“Our research shows that many of today’s consumers will leverage the convenience of restaurant meals for the Thanksgiving holiday, allowing them more time to spend with friends and family rather than cooking and cleaning up,” said Hudson Riehle, SVP of the Research and Knowledge Group for the NRA. “In addition, more consumers will visit restaurants during post-Thanksgiving shopping trips, providing a boost to restaurants located in or near shopping malls and centers.”

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The survey also asked consumers whether they plan to visit a restaurant while shopping on Thanksgiving or Black Friday. Of the respondents who said they plan to go out shopping on Thanksgiving Day or evening this year, 39 percent said they expect that they will visit a restaurant while doing so. Of the respondents who said they plan to go out shopping on Black Friday, 60 percent said they expect that they will visit a restaurant. Overall, 46 million shoppers are expected to dine out on Nov. 28 and 29 this year.

About the National Restaurant Association

 

Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry, which comprises 980,000 restaurant and foodservice outlets and a workforce of more than 13 million employees. We represent the industry in Washington, D.C., and advocate on its behalf. We operate the industry's largest trade show (NRA Show May 17-20, 2014, in Chicago); leading food safety training and certification program (ServSafe); unique career-building high school program (the NRAEF's ProStart); as well as the Kids LiveWell program promoting healthful kids' menu options. For more information, visit www.restaurant.org and find us on Twitter @WeRRestaurants, Facebook and YouTube.

 

About the RI Hospitality Association

 

With more than 600 foodservice and hospitality members in Rhode Island, the RI Hospitality Association (RIHA) has been the voice of the hospitality industry in the state for 29 years.  For more information on the RIHA, please call (401) 223-1120, or write to: RI Hospitality Association, 94 Sabra Street, Cranston, RI, 02910, or visit www.rihospitality.org.

 

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Registered Date :
2013.11.20
08:43:44
Trackback :
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Article URL :
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